Each week your host Jeffrey Vocell (Iterable) is joined by a Product Marketing Expert, to take a deep dive into their Sharebird.com AMA.
Who should own pricing? Some argue it’s product marketing while others claim it should sit with product or sales. It differs from company-to-company, but with PMMs sitting at the heart of the organization, Axel says it’s a no brainer. After 25 years in the pricing game, he knows a thing or two about how to do it right and what to know before slapping a dollar sign on your company’s product. Tune into this episode to hear what key elements go into pricing from the expert himself.
Intro episode to tell you what The Product Marketing Experts Podcast is all about. Bringing together the best PMMs in the world to talk shop.