A deep dive into the craft of Product Marketing with the best Product Marketers in the world.
Each week your host Marcus Andrews (HubSpot) is joined by a Product Marketing Expert, to take a deep dive into their Sharebird.com AMA.
Each week your host Marcus Andrews (HubSpot) is joined by a Product Marketing Expert, to take a deep dive into their Sharebird.com AMA.
How I Positioned That: Pluralsight's CMO, Lindsay Bayuk
When it comes to “training” vs. “learning”, which do you prefer? Lindsay noticed customers’ common answer was the latter, and her team pivoted Pluralsight's positioning as a “tech learning platform”. She was fulfilling the first of 4 pillars for positioning: Intelligence, or continuous research that informs all positioning decisions at the company. Tune in to hear about the other 3 pillars of positioning, as well as the 3 tier framework and the importance of establishing different customer personas.
Welcome to the Product Marketing Experts
Intro episode to tell you what The Product Marketing Experts Podcast is all about. Bringing together the best PMMs in the world to talk shop.