Displaying 1 - 30 of 91 in total
Braze VP of Product Marketing, Kelsey Nelson on Growth Product Marketing
Questions covered in this episode: 00:21 Opening Question: Journey into and through product marketing02:29 How do you define growth product marketing and how it differ...
Lattice VP of Product Marketing, Emi Hofmeister on Storytelling
Questions covered in this episode: 00:19 Opening Question: Journey into and through product marketing03:25 Can you share a little bit about how you think about craftin...
Qualia VP of Marketing, Charlene Wang on Product Marketing KPI's
Questions covered in this episode: 0:18 Opening Question: Journey into and through product marketing1:48 How do you think about deciding what KPIs truly reflect the s...
Pendo VP Product Marketing, Jackie Palmer on Product Launches
Questions covered in this episode: 0:32 Opening Question: Journey into and through product marketing2:57 Can you share any stories about a memorable launch that you'v...
Splunk Senior Director, Product Marketing, Michael Olson on Competitive Positioning
Questions covered in this episode: 0:26 Opening Question: Journey into and through product marketing4:14 How do you convince customers to care about what makes your p...
LinkedIn Director of Product Marketing, Andrew Kaplan on Go-To-Market Strategy
Questions covered in this episode: 0:24 Opening Question: Journey into and through product marketing2:24 How do you think about go-to-market strategy and how do you fe...
Crossbeam Senior Director of Product Marketing, Amanda Groves on Go To Market
Questions covered in this episode: 1:25 Opening Question: Can you tell me a little bit about yourself and your path into product marketing?4:22 How you and Crossbeam t...
Meta Head of Product Marketing, Girija Sathyamurthy on Stakeholder Management
Questions covered in this episode: 1:25 Opening Question: Can you tell me a little bit about yourself and your path into product marketing?4:05 How you think about wha...
Observable VP Marketing, LaShaun Williams on Release Marketing
Questions covered in this episode: 1:25 Opening Question: Can you tell me a little bit about yourself and your path into product marketing?6:32 How you handle release ...
HyreSnap GTM Advisor, Abhishek Ratna on AI integration into product marketing
Questions covered in this episode: 1:36 Opening Question: Journey into and through product marketing?4:41 How do you think product marketing leaders and teams should s...
Klaviyo Director of Product Marketing, Katie Gerard on Product Launches
Questions covered in this episode: 1:27 Opening Question: Tell us about your journey into and through product marketing?4:06 How you've used the core business metrics ...
DigitalOcean VP Product Marketing, Raman Sharma on Building a Product Marketing Team
Questions covered in this episode:1:23 Opening Question: what's been your journey into and through product marketing?4:15 What brought you to DigitalOcean and what doe...
Clari VP, Brand, Content and Product Marketing, Julien Sauvage on Growth Product Marketing Career Path and Product Launches
Questions covered in this episode: 1:34 Opening Question: How you got into product marketing and what brought you to Clari?4:17 Can you give a little bit of an overvie...
Bitly VP PMM & Co-Founder / CEO of “Forget the Funnel” Georgiana Laudi on Customer Research
Questions covered in this episode: 1:25 Opening Question: What led Claire and you to start ‘Forget the Funnel’?3:50 Can you talk a little bit about the book that is de...
GitHub VP Product Marketing, Philippe Poutonnet on Developing Your PMM Career
Questions covered in this episode: 1:25 Opening Question: Journey into and through product marketing3:28 How you think about as the product marketing lead at Twilio, a...
Vishal Naik, Product Marketing Lead at Google on Influencing the Product Roadmap
As a PM at Google, Vishal Naik focuses on Google Assistant integrations with other products. Before that, he spent valuable years at DocuSign and TriNet, getting to kn...
Mary Sheehan, Head of Product Marketing for Adobe Lightroom on Product Launches
Mary Sheehan’s career began in the early days of Google, where she started as an Account Manager fresh out of college. Switching lanes to Product Marketing, Sheehan no...
Sahil Sethi, Former VP of Marketing at Klaviyo on Product-led Growth
"I define product marketing as a function which takes into account your market, your customer, and your product truths to drive go-to-market outcomes." -Sahil SethiBef...
Tiffany Tooley, Head of Product Marketing at Hubspot on Company Culture and Talent Retention
“I’m guided by a deep sense of curiosity.” - Tiffany TooleyTiffany Tooley started her career as a one-person marketing team of a small cookie manufacturer. Today, she’...
Chad Kimner, Product Marketing Director at Meta on Messaging and Positioning
Chad Kimner is a Product Marketing Director for AR/VR solutions at Meta, where he is currently spearheading the go-to-market strategy for privacy and responsible innov...
Kristen Brophy, Senior Director of Marketing at the NBA on Structuring and Organization
“You should be listening to your customers every day – it should be a fundamental part of what you do because you represent that customer, and you are their mouthpiece...
Kevin Wu, Head of Solution & Category Product Marketing at Airtable on Messaging
Kevin Wu is the Head of Solution and Category Product Marketing at Airtable, where he has been building a product marketing program from scratch.In his role at Airtabl...
Jameelah Calhoun, Global Head of Product Marketing at Eventbrite on Market Research
“Always put on your own personal research hat.” - Jameelah CalhounJameelah Calhoun currently serves as the Global Head of Product Marketing at Eventbrite, where she dr...
Brianne Shally, Head of Product Marketing at Nextdoor on Consumer PMM and Influencing the Product Roadmap
“Don’t launch it and leave it - launch and learn.” -Brianne Shally In this interview Jeffrey and Brianne discuss what being a PMM leader for a consumer product marketi...
Rekha Srivatsan, VP Product Marketing, Service Cloud at Salesforce on Product Launches
Rekha is an engineer turned marketer who has a technical background and fell in love with the PMM craft. Two aspects that she thoroughly enjoys in the GTM process are ...
Accelerating Your PMM Career with Mike Berger, VP, Product Marketing at ClickUp
Whether you’re looking to break into PMM or have been a practitioner for years, this interview is full of advice on how to further develop your career. We are joined ...
Taking Products to Market with Grammarly's Head of Product Marketing, Natala Menezes
In this week’s episode Natala and Jeffrey are talking all about product launches. How do you make the magic happen while getting the organization excited and aligned? ...
Leveraging Qualitative and Quantitative Research with Alex Lobert, Product Marketing Lead, Measurement at Meta (Facebook)
Alex is a former product manager and consultant who has found his way into the adtech world, and specifically measurement. This interview is all about how him and his ...
Competitive Research That Helps You Stand Out with Sophia (Fox) Le, Lead PMM at GlassDoor
We’re on a messaging kick! This week we are discussing how Sophia and her team approach messaging and positioning that serves both B2B and B2C target audiences. Sophia...
The Impact of PLG on the PMM Career with Jeff Hardison, Head of PMM at Calendly
From startup companies to being at a large scale organization, Jeff has been doing product marketing work since before it was even defined as PMM. In this interview yo...