Displaying episodes 1 - 30 of 76 in total
Vishal Naik, Product Marketing Lead at Google on Influencing the Product Roadmap
As a PM at Google, Vishal Naik focuses on Google Assistant integrations with other products. Before that, he spent valuable years at DocuSign and TriNet, getting to kn...
Mary Sheehan, Head of Product Marketing for Adobe Lightroom on Product Launches
Mary Sheehan’s career began in the early days of Google, where she started as an Account Manager fresh out of college. Switching lanes to Product Marketing, Sheehan no...
Sahil Sethi, Former VP of Marketing at Klaviyo on Product-led Growth
"I define product marketing as a function which takes into account your market, your customer, and your product truths to drive go-to-market outcomes." -Sahil SethiBef...
Tiffany Tooley, Head of Product Marketing at Hubspot on Company Culture and Talent Retention
“I’m guided by a deep sense of curiosity.” - Tiffany TooleyTiffany Tooley started her career as a one-person marketing team of a small cookie manufacturer. Today, she’...
Chad Kimner, Product Marketing Director at Meta on Messaging and Positioning
Chad Kimner is a Product Marketing Director for AR/VR solutions at Meta, where he is currently spearheading the go-to-market strategy for privacy and responsible innov...
Kristen Brophy, Senior Director of Marketing at the NBA on Structuring and Organization
“You should be listening to your customers every day – it should be a fundamental part of what you do because you represent that customer, and you are their mouthpiece...
Kevin Wu, Head of Solution & Category Product Marketing at Airtable on Messaging
Kevin Wu is the Head of Solution and Category Product Marketing at Airtable, where he has been building a product marketing program from scratch.In his role at Airtabl...
Jameelah Calhoun, Global Head of Product Marketing at Eventbrite on Market Research
“Always put on your own personal research hat.” - Jameelah CalhounJameelah Calhoun currently serves as the Global Head of Product Marketing at Eventbrite, where she dr...
Brianne Shally, Head of Product Marketing at Nextdoor on Consumer PMM and Influencing the Product Roadmap
“Don’t launch it and leave it - launch and learn.” -Brianne Shally In this interview Jeffrey and Brianne discuss what being a PMM leader for a consumer product marketi...
Rekha Srivatsan, VP Product Marketing, Service Cloud at Salesforce on Product Launches
Rekha is an engineer turned marketer who has a technical background and fell in love with the PMM craft. Two aspects that she thoroughly enjoys in the GTM process are ...
Accelerating Your PMM Career with Mike Berger, VP, Product Marketing at ClickUp
Whether you’re looking to break into PMM or have been a practitioner for years, this interview is full of advice on how to further develop your career. We are joined ...
Taking Products to Market with Grammarly's Head of Product Marketing, Natala Menezes
In this week’s episode Natala and Jeffrey are talking all about product launches. How do you make the magic happen while getting the organization excited and aligned? ...
Leveraging Qualitative and Quantitative Research with Alex Lobert, Product Marketing Lead, Measurement at Meta (Facebook)
Alex is a former product manager and consultant who has found his way into the adtech world, and specifically measurement. This interview is all about how him and his ...
Competitive Research That Helps You Stand Out with Sophia (Fox) Le, Lead PMM at GlassDoor
We’re on a messaging kick! This week we are discussing how Sophia and her team approach messaging and positioning that serves both B2B and B2C target audiences. Sophia...
The Impact of PLG on the PMM Career with Jeff Hardison, Head of PMM at Calendly
From startup companies to being at a large scale organization, Jeff has been doing product marketing work since before it was even defined as PMM. In this interview yo...
Punchy Messaging with Alexandra Gutow, Director of PMM at Snowflake
Messaging is a fundamental aspect of product marketing that includes testing, refining, and a huge amount of internal alignment across the organization. It’s a living ...
Owning the PMM Craft with Pallavi Vanacharla, Head of PMM, IoT at Twilio
How do we become product marketers? Pallavi shares her extensive background in marketing and how she’s evolved to lead all marketing functions at a quickly growing com...
Cultivating Your PMM Career with Naman Khan, CMO at Zeplin
Product marketing hasn’t always been recognized as a value ad to organizations, but more and more companies are recognizing the need for the function and therefore mor...
Iterating Your Messaging with Charlotte Norman, Head of PMM at Canva
What makes your messaging stand out from competitors isn’t the simple task of stringing together a lovely sequence of words and putting pen to paper - it’s the consta...
GTM Process with Andrew Forbes, Director Product Marketing at Zendesk
In this week’s interview with Andrew Forbes, who directs PMM at Zendesk, him and Jeffrey discuss GTM strategy - from organizing your team, sales enablement, getting in...
The Journey to IPO with Diego Lomanto, Vice President, Product Marketing at UiPath
Diego is a seasoned product marketer who has taken UiPath from an early stage startup, through IPO, to now a nearly $36 billion automation company. In this episode, we...
Building a Customer-Centric Narrative with Alex Gammelgard, Sr. Director Go-To-Market Strategy at ActiveCampaign
Since Alex joined ActiveCampaign as their Senior Director of Go-To-Market, the hypergrowth company has gained 50,000 new customers. At this point, the product story th...
Competitive Intelligence with Leah Brite, Head of Product Marketing, Core Product at Gusto
Knowing your competitors is not only important for selling more effectively, but it allows you to verify if you’re achieving differentiation in the market. In this epi...
Partnering with Product with Becky Trevino, Vice President Product Marketing and Operations at Snow Software
Whether your team reports to Marketing or Product Management, it’s important to maintain a balance between your focus on the product and the customer. Too much time on...
Owning Pricing with Axel Kirstetter, VP Product Marketing, Content Marketing & Pricing at Datasite
Who should own pricing? Some argue it’s product marketing while others claim it should sit with product or sales. It differs from company-to-company, but with PMMs sit...
Developing your PMM Career with Kavya Nath, Senior Director of Product Marketing at Sprinklr
Being an individual contributor versus leading a team entails very different responsibilities. As you grow from one role into the other, what are the things you should...
Establishing Product Marketing with Gregg Miller, Head of Product Marketing at Zapier
Building out the product marketing function can be a daunting task. You have to consider the company’s goals, the needs of your cross functional teams, and the needs o...
Product Launch Strategy with Grace Kuo, Director of Product Marketing at Udemy
Product marketers are the quarterback of the product launch, but even the best PMMs can’t throw the ball and catch it themselves; it takes a team effort and lots of pl...
Evolution of the PMM Role with Francis Larkin, VP of Marketing at Clockwise
As your company evolves, so does your role as product marketer. At an early stage startup, your goal is to find product-market fit and distribution channels that will ...
Managing Stakeholder Relationships with Jasmine Jaume, Director of Product Marketing, Support & Platform at Intercom
Managing people from different teams seems like an impossible task when they don’t even report to you in the first place, but it’s a core requirement for being a succe...