Displaying episodes 1 - 30 of 66 in total

The Journey to IPO with Diego Lomanto, Vice President, Product Marketing at UiPath

Diego is a seasoned product marketer who has taken UiPath from an early stage startup, through IPO, to now a nearly $36 billion automation company. In this episode, we...

Building a Customer-Centric Narrative with Alex Gammelgard, Sr. Director Go-To-Market Strategy at ActiveCampaign

Since Alex joined ActiveCampaign as their Senior Director of Go-To-Market, the hypergrowth company has gained 50,000 new customers. At this point, the product story th...

Competitive Intelligence with Leah Brite, Head of Product Marketing, Core Product at Gusto

Knowing your competitors is not only important for selling more effectively, but it allows you to verify if you’re achieving differentiation in the market. In this epi...

Partnering with Product with Becky Trevino, Vice President Product Marketing and Operations at Snow Software

Whether your team reports to Marketing or Product Management, it’s important to maintain a balance between your focus on the product and the customer. Too much time on...

Owning Pricing with Axel Kirstetter, VP Product Marketing, Content Marketing & Pricing at Datasite

Who should own pricing? Some argue it’s product marketing while others claim it should sit with product or sales. It differs from company-to-company, but with PMMs sit...

Developing your PMM Career with Kavya Nath, Senior Director of Product Marketing at Sprinklr

Being an individual contributor versus leading a team entails very different responsibilities. As you grow from one role into the other, what are the things you should...

Establishing Product Marketing with Gregg Miller, Head of Product Marketing at Zapier

Building out the product marketing function can be a daunting task. You have to consider the company’s goals, the needs of your cross functional teams, and the needs o...

Product Launch Strategy with Grace Kuo, Director of Product Marketing at Udemy

Product marketers are the quarterback of the product launch, but even the best PMMs can’t throw the ball and catch it themselves; it takes a team effort and lots of pl...

Evolution of the PMM Role with Francis Larkin, VP of Marketing at Clockwise

As your company evolves, so does your role as product marketer. At an early stage startup, your goal is to find product-market fit and distribution channels that will ...

Managing Stakeholder Relationships with Jasmine Jaume, Director of Product Marketing, Support & Platform at Intercom

Managing people from different teams seems like an impossible task when they don’t even report to you in the first place, but it’s a core requirement for being a succe...

How I Positioned That: Ambient Strategy's Founder, April Dunford

Just like a professional violinist playing in a NYC subway station, you could have a million dollar product that receives minimal returns because it’s been presented i...

How I Positioned That: Spotify's Head of Creator Brand & Product Marketing, Sam Duboff

Spotify fits the B2C category when it comes to their 345 million listeners, but it’s a whole other category when it comes to the creators pumping out their content. Sa...

How I Positioned That: Atlassian's Head of Product Marketing (Jira Align) Daniel Kuperman

Many product marketers have learned the hard way that there’s a difference between creating a great positioning statement and actually getting your internal teams to u...

How I Positioned That: Pluralsight's CMO, Lindsay Bayuk

When it comes to “training” vs. “learning”, which do you prefer? Lindsay noticed customers’ common answer was the latter, and her team pivoted Pluralsight's positionin...

How I Positioned That: Shopify's Director, Global GTM & Demand Generation, Tamara Niesen

Shopify has a wide range of customers, from people with no management experience starting up a business from their basement, to companies with hundreds of employees wo...

How I Positioned That: Airtable's Self-Serve Product Marketing Lead, Christy Roach

Christy is knee-deep in a positioning sprint at Airtable, making her the perfect person to learn from when it comes to shaping how your company’s product is perceived ...

How I Positioned That Mini Series hosted by Daniel J. Murphy

PMMs might not be able to own KPIs like leads, revenue or churn but we do own one critical component that has an enormous impact on every business metric: positioning....

Narrative Design with Dave Gerhardt, CMO at Privy

Marketing has become democratized in many ways. We are all working with similar (good) playbooks, and as a result every category has millions of technology solutions a...

Segmentation for PMMs with Tamara Grominsky, VP Strategic Growth at Unbounce

We say segmentation, you think buyer persona. But how do we move away from this traditional flawed tactic and take a more data-driven, inclusive approach to customer i...

The Path to PMM with Lauren Barraco, Sr. Director of Product Marketing at Sendoso

Given the cross functional nature of product marketing, there is no straight line when it comes to the career path to PMM. So how does one typically break into product...

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