Vishal Naik, Product Marketing Lead at Google on Influencing the Product Roadmap

As a PM at Google, Vishal Naik focuses on Google Assistant integrations with other products. Before that, he spent valuable years at DocuSign and TriNet, getting to know the SaaS space inside out.

In this episode, Jeffrey and Vishal talk about his experience at Google, the ways in which a product marketer can influence the product roadmap, and how operations are set up when you work on a product used by more than 500 million people.

Want more insights from Vishal? Check out his Sharebird profile.
Looking to connect? You can find Vishal on LinkedIn.

Questions covered in this episode:
  1. Can you tell us a little bit about your journey into product marketing?
  2. What does the average day look like for a Google Assistant product marketer?
  3. How do you approach the cross-functional nature of your role? How are you building connections between different product teams at such a huge company like Google?
  4. As a product marketer, how are you bringing the customer’s voice into the conversation?
  5. PMMs sometimes run the risk of becoming the middleman between teams. How are you ensuring you are adding unique value?
  6. Do you think product marketers should be able to influence the product roadmap?
  7. What’s a piece of advice you picked up during your career that has served you well? 2020 Sharebird 2020