Brand & Product Marketing with Diana Smith, Director of Brand & Product Marketing at

A deep dive into the intersection of brand and product marketing with one of the best, Diana Smith of and formerly Director of Product Marketing at Segment.

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Questions we cover on this episode:
  1. Tell me about your career path to becoming a PMM?
  2. So in your role now you’re the Director of Product Marketing and brand. What does that mean?
  3. What is good brand marketing? Any examples?
  4. What’s your approach to do that at Twilio? 
  5. Capital B brand, has a lot to do with what your company stands for, and the emotional responses you give people, what does that have to do with product?
  6. What advantages does having brand and product marketing together give Twilio?
  7. Has owning both changed how you think about product marketing?
  8. What’s one nuance about Brand that you had to learn the hard way?
  9. What’s your outlook on the career of Product Marketing? Is it a good place to be right now? 2020 Sharebird 2020