Working with Product with April Rassa, Head of Product Marketing at HackerOne

April and I discuss everything that can go wrong for Product Marketing when working with product, why it happens, and how you can fix it. Another great episode for anyone looking to strengthen the foundational bound between product and marketing.

Connect with April Rassa on Linkedin:

Questions we cover on this episode: 
  1. Tell me about your career path to becoming a PMM? 
  2. Why is it so important for PMMs to be tightly integrated and on the same page with product? 
  3. How can PMMs build a strong mutually beneficial relationship there? 
  4. What are some issues that get in the way? 
  5. What if your product team is bad with scoping features, sharing timelines, or other aspects that impact the GTM? How do you fix that? 
  6. Tips and tricks to create great communication between product and marketing? 
  7. At a more technical company, how do you get people onboard when it comes to marketing and storytelling? 
  8. How do you influence product roadmap as a product marketer?
  9. What role should a customer advisory board have in influencing your product roadmap, and why?
  10. What’s your outlook on the career of Product Marketing? Is it a good place to be right now? 
  11. What’s the one thing you had to learn the hard way when working with Product? Something that is bound to happen to others. 2020 Sharebird 2020