The Product Marketing Career Path, with Teresa Haun, Director PMM, Zendesk

Navigating and taking control of your career as a pmm is really really important. I LOVE product marketing but growing your career as a PMM can be a struggle. To help us out and really dive into the topic - we’ve got Teresa Haun with us. Teresa is the Director of Product Marketing at Zendesk.

Navigating and taking control of your career as a pmm is really really important. I LOVE product marketing but growing your career as a PMM can be a struggle. Product Marketing is often different at different companies, the scope is often ambiguous, it’s hard to measure the impact of our work, and you're stuck in the middle of at least two teams. This means we are often overlooked, and underappreciated. So you have to fight for budget and headcount and career progression. I really want to help you figure out how to get a job as a PMM, stand out from the pack, progress in your career, and become a PMM leader and manage up. 

To help us out and really dive into the topic - we’ve got Teresa Haun with us. Teresa is the Director of Product Marketing at Zendesk - A company that has exploded in the last several years and tells really great product driven stories. At Zendesk she manages a team that oversees several key products in the Zendesk portfolio. Her team is part of the broader Producing Marketing team that is 45 people strong! 

Teresa has been working in product marketing for only 4-5 years but has been able to grow into a director role relatively quickly. She has some of the best, tangible advice I’ve heard on growing into your next role, managing up, and leading through influence. 

Connect with Teresa on Linkedin: https://www.linkedin.com/in/teresahaun/ and view her Sharebird profile here: https://sharebird.com/profile/teresa-haun-1
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