Solutions Marketing with Jon Rooney, SVP Product & Solutions Marketing at New Relic

In this week's episode we're diving deep into solutions marketing and where it meets product marketing. Solutions marketing might seem like a new thing, but it's been around for a pretty long time. Jon and I discuss where it's at today and why we are seeing it paired with product marketing teams.

Connect with Jon here:
Join Jon on Sharebird here:
Follow Jon on Twitter:

Questions covered in this episode:
  1. Tell me about your career path to becoming the VP of PMM at new relic? 
  2. So you own product and solutions marketing? Are those two different teams? If so, what are the goals of each? 
  3. What are the teams responsible for? 
  4. Who do they work with? 
  5. How do they collaborate on something like a product launch? 
  6. Why did you all take this approach? Is this the right structure for others? 
  7. What kind of resources do you think are critical for this team? A CI person, market research tools, etc? 
  8. What’s the biggest impact this team has on the business? 
  9. As your company grows, what kind of issues pop up with this team or structure? Have you had to change goals, or work based on company evolution? 
  10. What’s your outlook on the career of Product Marketing? Is it a good place to be right now? 2020 Sharebird 2020