Pricing for Growth and Profitability with Yannick Kpodar, Global Director, Product Marketing at PayFit

In this episode we’re diving deep into pricing and packaging on a global scale. PMM’s are so well positioned to own pricing and packaging and when you have a strong point of view combined with the tools to figure out profitability, that is a huge value add to your arsenal of skills and your company. 

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Questions we cover in this episode:
  1. Tell me about your career path to becoming a PMM? 
  2. Should product marketing own pricing? Why? 
  3. Who are your key partners for pricing development? 
  4. How’d you approach it when you first started working on it? 
  5. How do you make sure it’s on track today? 
  6. What tools or systems do you use? 
  7. How do you research, codify, and present pricing intel? 
  8. How much does the competition matter? 
  9. What’s one nuance about Pricing for Growth and Profitability that you only know now because you understand it deeply? Around doing it effectively.
  10. What’s your outlook on the career of Product Marketing? Is it a good place to be right now? 2020 Sharebird 2020