Product Led Growth with Jessica Webb, Product Marketing Senior Team Lead at Trello (Atlassian)

In this week’s episode we’re continuing to explore the question - what is the role of product marketing in a company who focuses on PLG and self-service? It’s very likely that PLG will be the future of how we do business and I think it’s a huge learning opportunity for the craft of PMM. Tune in to hear more about what this means and how your team can adapt to this new go-to-market model.

Connect with Jessica on LinkedIn: https://www.linkedin.com/in/jessicawebbica/
Join Jessica on Sharebird: https://sharebird.com/profile/jessica-webb
Career Opportunities at Trello: bitly/growth/pmm
Narrative Design Master Class: https://productmarketingalliance.com/narrative-design-masterclass/

Questions we cover in this episode:
  1. Tell me about your career path to becoming a PMM? 
  2. So you’ve been at Trello for a while now. And you joined right before being acquired by Atlassian. What was that transition like? 
  3. Who are your closest partners at Trello? 
  4. How is the GTM unique at Trello and Atlassian? Those companies are sort of famous for product led growth. Or a product fist GTM. 
  5. So you also worked at HubSpot, and you weren’t in product marketing, why’d you switch to PMM? How’d that happen? 
  6. You were at HubSpot before we were really doing the PLG thing. How is marketing fundamentally different between the two companies? 
  7. What are the biggest challenges you’re trying to solve in product marketing? 
  8. Are brand, and narrative, and methodology important at Trello? Is that product marketing work? 
  9. What’s something you see people get wrong when marketing a product first company? 
  10. What’s your outlook on the career of Product Marketing? Is it a good place to be right now?



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