Messaging with Kevin Garcia, Director of Product Marketing, Segment

Developing great messaging is core product marketing. But it’s really challenging. You need a certain skills to get good at it, you have to learn how to sell your messaging, test it, and build a consistent process to create it. Most people have to write a LOT of bad messaging before they can write good messaging. On this episode we break down the process of messaging with Kevin Garcia, Director of Product Marketing at Segment.

Connect with Kevin Garcia on Linkedin: https://www.linkedin.com/in/kgarcia001/
Join him on Sharebird: https://sharebird.com/profile/kevin-garcia
Sharebird.com 2020 Sharebird 2020