PMMs might not be able to own KPIs like leads, revenue or churn but we do own one critical component that has an enormous impact on every business metric: positioning. Great positioning isn’t just a key ingredient for marketing success, but the business itself. And yet we've found that there are very few resources to help B2B product marketers start sharp on positioning. Over the next 6 weeks Dan is taking over the podcast to interview 6 product marketing leaders about how they approach positioning, answering your burning questions surrounding best frameworks to use, testing positioning, and measuring impact.