How I Positioned That: Atlassian's Head of Product Marketing (Jira Align) Daniel Kuperman

Many product marketers have learned the hard way that there’s a difference between creating a great positioning statement and actually getting your internal teams to use it. In this episode, Daniel guides us through his approach to sales enablement, sharing the key tricks he uses for getting your sales team on script. Sometimes it starts with a single sales rep! We also touch upon various aspects of product portfolio management, including the pros and cons of consulting an outside agency.
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Book recommendations:
  1. Positioning: The Battle for Your Mind - by Al Ries and Jack Trout
  2. Obviously Awesome - by April Dunford
  3. Crossing the Chasm - by Geoffrey Moore 2020 Sharebird 2020