Just like a professional violinist playing in a NYC subway station, you could have a million dollar product that receives minimal returns because it’s been presented in the wrong context. Centered around the teachings of her book, "Obviously Awesome", April is here to set the record straight on the power of positioning and what methods you should use to do it right. Tune in to hear her expert advice, plus input on who should own positioning, how to navigate today’s overwhelming amount of data, and how you can found a successful company without reinventing the wheel.