Managing Stakeholder Relationships with Jasmine Jaume, Director of Product Marketing, Support & Platform at Intercom

Managing people from different teams seems like an impossible task when they don’t even report to you in the first place, but it’s a core requirement for being a successful PMM, and leader. Building trust with internal stakeholders takes time and effort. As an expert in the area, Jasmine says there are a few things to consider that will help get your cross functional teams on the same page (Hint: it takes more than a few coffee-side chats).

Connect with Jasmine on LinkedIn.
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Questions covered in this episode:
  1. Tell me about your career path to becoming a PMM. 
  2. So you work in one group with multiple PMMs- How do ensure you're telling stories that are aligned?
  3. Do these stories align to your personas and differ based on seniority or segment you sell into?
  4. How have you successfully built relationships across teams? Or what are some secrets you've seen work well?
  5. What’s one nuance about Stakeholder Management that you only know now because you understand it deeply?
  6. Question from your AMA: Responsibility without the authority - that seems to be the position of quite a few Product marketers. How do you manage people who don't necessarily report into you?
  7. How do you get your team, and other teams, to align around customer priorities?
  8. What's been one time where a launch or a campaign didn't go to plan? How did you work with stakeholders to fix that?
  9. How have you built deep and productive relationships with product and proven your value?
  10. What's your outlook on the career of product marketing? Is it a good place to be?
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