Evolution of the PMM Role with Francis Larkin, VP of Marketing at Clockwise
As your company evolves, so does your role as product marketer. At an early stage startup, your goal is to find product-market fit and distribution channels that will help reach target customers in a sustainable manner. At a late-stage company, your focus steers towards expanding into new markets. And then it varies widely for every stage in between. Tune into this episode where Francis uses his experience to break it down for us and help identify your potential sweet spot.
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Questions covered in this episode:
1. Can you tell us a bit about yourself and your role?