Owning Pricing with Axel Kirstetter, VP Product Marketing, Content Marketing & Pricing at Datasite

Who should own pricing? Some argue it’s product marketing while others claim it should sit with product or sales. It differs from company-to-company, but with PMMs sitting at the heart of the organization, Axel says it’s a no brainer. After 25 years in the pricing game, he knows a thing or two about how to do it right and what to know before slapping a dollar sign on your company’s product. Tune into this episode to hear what key elements go into pricing from the expert himself.

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Questions covered in this episode:
1. Can you tell us a bit more about yourself and Datasite?
2. At Datasite you oversee product marketing, content marketing, and pricing. Can you share how that came to be?
3. How did you come to own pricing?
4. For PMMs interested in owning pricing, what skills or attributes should they be looking to build?
5. I'm noticing a trend in product marketing where there's more specialization and even some teams bringing on a PMM dedicated to pricing. What do you think of that trend?
6. There's been a trend in product-led growth. How do you think about pricing and the future of that trend?
7. What are some mistakes product marketers are making when it comes to pricing or trying to influence pricing strategies?
8. Are there any books or podcasts you've listened to recently that have really had an impact on you or your work?
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