Partnering with Product with Becky Trevino, Vice President Product Marketing and Operations at Snow Software

Whether your team reports to Marketing or Product Management, it’s important to maintain a balance between your focus on the product and the customer. Too much time on the former and the voice of the customer gets neglected. Too much focus on the latter and you may risk a lack of alignment with the product team. Here to enlighten us on how and when to keep your focus on the right areas, Becky will share her strategy for successful partnership between product management and product marketing.
Connect with Becky on LinkedIn.
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Questions covered in this episode:
1. Can you tell us a bit about yourself and your role at Snow Software?
2. As a leader how do you set the tone, and build a great relationship with Product?
3. At Snow, do you and the Product Marketing team help Product influence the roadmap or provide feedback on the market or competitors?
4. What about when it comes to Go to Market strategy. What processes and systems have you put in place to share information?
5. What information should PMs be sharing with PMMs (and vice versa)?
6. When it comes to GTM strategy, how early should PM and PMM be talking and collaborating?
7. How do you show PMs the value of collaborating early-on and treat PMM as a strategic ally?
8. In your career has there been a PM/PMM relationship, or process that didn't work? If so, can you walk us through that and what you learned? 2020 Sharebird 2020