Leveraging Qualitative and Quantitative Research with Alex Lobert, Product Marketing Lead, Measurement at Meta (Facebook)

Alex is a former product manager and consultant who has found his way into the adtech world, and specifically measurement. This interview is all about how him and his team leverage research and measurement. When it comes to measurement, he and his team look at how well advertising is working and it’s overall performance. In regards to research, he talks about what it’s like to work for a company that is incredibly data and experiment driven, the importance of talking to customers, and how research informs what they build. Tune in to hear how him and his team build and manage a large ecosystem of products.

Connect with Alex on LinkedIn.
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Questions covered in this interview:
  1. Can you tell me a bit more about your path into product marketing and also more specifically measurement?
  2. Can you share a bit more about how you think about Measurement at Facebook?
  3. How do you use that data you gather at Facebook to influence other activities like the roadmap, marketing strategy/campaigns, product launches, and more?
  4. How have you gone about segmenting your audience and then use that information to inform content?
  5. What’s one thing a manager, colleague, or mentor has taught you that’s served you well in your career? Can you share a bit about it?
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