Brianne Shally, Head of Product Marketing at Nextdoor on Consumer PMM and Influencing the Product Roadmap

“Don’t launch it and leave it - launch and learn.” -Brianne Shally 

In this interview Jeffrey and Brianne discuss what being a PMM leader for a consumer product marketing brand is like as well as Brianne’s path into PMM. Brianne is a former strategy consultant who considers herself a business leader first, and pmm second. What she loves to solve is, how can she and her team accelerate the growth of local businesses and make word of mouth in communities more innovative to serve SMBs? As product marketers, they are passionate about helping small businesses be successful and bringing communities together. 
As we know, small businesses are challenged more than ever to grow and tools and products like Nextdoor help to facilitate growth and better serve the community by fueling SMBs, creating messaging and positioning that ties back to the market trends, and using insights to inform their GTM strategy.   

Want more insights from Brianne? Check out her Sharebird profile.
Looking to connect? You can find Brianne on LinkedIn.

Questions covered in this episode:
  1. Tell us a bit about yourself and your path into Product Marketing at Nextdoor.
  2. Since you focus specifically on SMB, can you share what that entails at Nextdoor? How do you think about the success of SMB and the strategies of your PMM team?
  3. What are some of the differences from your strategy to ones Enterprise is executing? And how do you work together with any colleagues focused on up-market activities?
  4. How have the past ~2 years changed your PMM strategy and SMBs you're working with, or targeting?
  5. How do you work with, and “power” SMB-focused marketing and GTM efforts at Nextdoor?
  6. As a leader, what is one key challenge you're facing and how have you thought about overcoming it? 
  7. What recommendations would you have for aspiring product marketing experts to level-up their own career or skill set? 2020 Sharebird 2020