Working with Product with Dan Laufer, Head of Growth & Product Marketing at Nextdoor
Dan Laufer of Nextdoor and I dive deep into working with product. How do you build a rock solid foundation with your product team? Work through disagreements? Partner on the product roadmap? And overall succeed as a joint team focused on the growth and health of your product or product line? And much more.
Join Dan on Sharebird here: https://sharebird.com/profile/dan-laufer
Questions we covered in this episode:
- How do you add value to PMs and the product team?
- How do you build a good relationship with Product?
- How do you partner with them on the product roadmap?
- How should customer feedback play a role in roadmap development?
- At what point should PMMs come into the product development process?
- What if you disagree on the approach to a feature or tool?
- Where should PMM report into, product or marketing?