Product Led Growth with Eric Keating, VP of Marketing at Appcues

Is your company going product led? What does that mean for you as a product marketer? What role should PMMs play in PLG companies? How do you work with sales or not? Lots to unpack in this episode with PLG expert Eric Keating, VP of Marketing at Appcues.

Connect with Eric Keating on Linkedin: https://www.linkedin.com/in/erickeating/

Questions we covered in this episode:
  1. Kids and Zoom 
  2. How Eric got into Marketing 
  3. What is Product Led Growth? 
  4. Why is it growing so fast right now? 
  5. What should PMMs doin at a PLG company? 
  6. PMMs working with Sales at PLG companies? 
  7. Growth vs Product Marketing at a PLG company? 
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