Displaying 41 - 60 of 91 in total
Developing your PMM Career with Kavya Nath, Senior Director of Product Marketing at Sprinklr
Being an individual contributor versus leading a team entails very different responsibilities. As you grow from one role into the other, what are the things you should...
Establishing Product Marketing with Gregg Miller, Head of Product Marketing at Zapier
Building out the product marketing function can be a daunting task. You have to consider the company’s goals, the needs of your cross functional teams, and the needs o...
Product Launch Strategy with Grace Kuo, Director of Product Marketing at Udemy
Product marketers are the quarterback of the product launch, but even the best PMMs can’t throw the ball and catch it themselves; it takes a team effort and lots of pl...
Evolution of the PMM Role with Francis Larkin, VP of Marketing at Clockwise
As your company evolves, so does your role as product marketer. At an early stage startup, your goal is to find product-market fit and distribution channels that will ...
Managing Stakeholder Relationships with Jasmine Jaume, Director of Product Marketing, Support & Platform at Intercom
Managing people from different teams seems like an impossible task when they don’t even report to you in the first place, but it’s a core requirement for being a succe...
How I Positioned That: Ambient Strategy's Founder, April Dunford
Just like a professional violinist playing in a NYC subway station, you could have a million dollar product that receives minimal returns because it’s been presented i...
How I Positioned That: Spotify's Head of Creator Brand & Product Marketing, Sam Duboff
Spotify fits the B2C category when it comes to their 345 million listeners, but it’s a whole other category when it comes to the creators pumping out their content. Sa...
How I Positioned That: Atlassian's Head of Product Marketing (Jira Align) Daniel Kuperman
Many product marketers have learned the hard way that there’s a difference between creating a great positioning statement and actually getting your internal teams to u...
How I Positioned That: Pluralsight's CMO, Lindsay Bayuk
When it comes to “training” vs. “learning”, which do you prefer? Lindsay noticed customers’ common answer was the latter, and her team pivoted Pluralsight's positionin...
How I Positioned That: Shopify's Director, Global GTM & Demand Generation, Tamara Niesen
Shopify has a wide range of customers, from people with no management experience starting up a business from their basement, to companies with hundreds of employees wo...
How I Positioned That: Airtable's Self-Serve Product Marketing Lead, Christy Roach
Christy is knee-deep in a positioning sprint at Airtable, making her the perfect person to learn from when it comes to shaping how your company’s product is perceived ...
How I Positioned That Mini Series hosted by Daniel J. Murphy
PMMs might not be able to own KPIs like leads, revenue or churn but we do own one critical component that has an enormous impact on every business metric: positioning....
Narrative Design with Dave Gerhardt, CMO at Privy
Marketing has become democratized in many ways. We are all working with similar (good) playbooks, and as a result every category has millions of technology solutions a...
Segmentation for PMMs with Tamara Grominsky, VP Strategic Growth at Unbounce
We say segmentation, you think buyer persona. But how do we move away from this traditional flawed tactic and take a more data-driven, inclusive approach to customer i...
The Path to PMM with Lauren Barraco, Sr. Director of Product Marketing at Sendoso
Given the cross functional nature of product marketing, there is no straight line when it comes to the career path to PMM. So how does one typically break into product...
Working Remote for PMMs with Sara Rosso, Director of Global Product Marketing at CloudBlue
For the last year or so we’ve all been part of this massive experiment where suddenly we’ve found ourselves working 100% remote. It's likely when things get back to "n...
Product Led Growth with Jessica Webb, Product Marketing Senior Team Lead at Trello (Atlassian)
In this week’s episode we’re continuing to explore the question - what is the role of product marketing in a company who focuses on PLG and self-service? It’s very lik...
PLG and Self Serve Products with Christy Roach, Self-Serve Product Marketing Lead at Airtable
New go-to-market models are disrupting B2B right now. Will PLG and self service replace you? Or is it an opportunity to take advantage of? Self serve products allow t...
PMM First 90 Days with JD Prater, Head of Product Marketing at Amazon AWS Startups
In this week’s episode, we’re discussing PMM onboarding in the first 90 days. What does the PMM 30/60/90 look like? It’s a time of learning, absorbing new knowledge an...
The Art of Writing with Meghan Keaney Anderson, CMO at Wanderlust Group
"I write almost entirely to find out what I'm thinking" -Joan Didion Have you ever thought of product marketers as translators? You are creating a narrative that is...