Displaying 61 - 80 of 91 in total
Building Out a Product Marketing Team with Thomas Dong, VP of Product Marketing at Heap
Product marketing is an exciting and emerging career, but isn't always a role that is included early on in companies. This week’s expert, Thomas, is currently working ...
Pricing for Growth and Profitability with Yannick Kpodar, Global Director, Product Marketing at PayFit
In this episode we’re diving deep into pricing and packaging on a global scale. PMM’s are so well positioned to own pricing and packaging and when you have a strong po...
Market Research and Personas with Agustina Sacerdote, Product Marketing Lead at Square
The market and your product are core to being successful as a PMM. When you're good at this, you really command knowledge and power. No one in the company is better si...
Cross-Functional Work with Natalie Louie, Senior Director of Product Marketing at Zuora
I like to say that a great product marketer is a cross-functional momentum maker. We align groups, ideas, and enable separate teams with different goals to get energiz...
Let's Talk Revenue with Robin Pam, Senior Director of Product Marketing at Optimizely
"Too often we are fixated in product marketing on getting the next launch out the door, but how can we get off the launch treadmill and actually drive revenue for the ...
Solutions Marketing with Jon Rooney, SVP Product & Solutions Marketing at New Relic
In this week's episode we're diving deep into solutions marketing and where it meets product marketing. Solutions marketing might seem like a new thing, but it's been ...
A Highlight of our Top 5 Episodes ever & Happy Thanksgiving.
Thanks for listening! To take a little break, we're doing a short episode that highlights our top 5 episodes ever. We'll be back next week with a new content!
Working with Sales with Jeff Beckham, Head of Product & Content Marketing at Mixpanel
If you can build a really great working relationship with your sales team, it can be a huge boon for you and the company. If you help sales go bigger and faster, that'...
Global and Remote Product Marketing with Susan J. Park, Head of Product Marketing, Global Gaming Ads at Facebook
In this week’s episode we do a deep dive into the ever-growing global economy and how working remotely is impacting us as product marketers. For many of us, working fr...
Developing Your Product Marketing Career with Madeline Ng, Head of Marketing at Google Maps
Product Marketing is a unique career that attracts many people with diverse backgrounds and experiences. In this week's episode I sit down with Madeline Ng of Google M...
Product Launches with Daniel J. Murphy, Director of Marketing at Privy
We've covered the topic of product launches before, but you know what, we'll cover it again because Product Launches are so core and important to being good at Product...
Managing Tense Stakeholder Relationships with Sunny Manivannan, VP Product Marketing at Braze
"It's much easier to walk out of a meeting feeling like everyone likes you." Most of us would agree with this statement, right? In this episode, Sunny Manivannan of Br...
Creating The Product Marketing Function at Your Company with Jeffrey Vocell, Director of Product Marketing at Iterable
This one's for all you CEO's and CMO's out there who don't have a product marketing team currently, but have realized that you need one and are trying to figure out ho...
Product Marketing at a Hypergrowth Company (Stripe) with Krithika Muthukumar and Tanya Khakbaz, Product Marketing at Stripe
There are a lot of PMMS who understand MarTech but very few who know how to connect and reach developers. In this week's episode I interview not one, but TWO experts. ...
Pricing and Packaging with Chris Mills, VP of Product Marketing at SalesLoft
Pricing and packaging are obviously critical to a business, but it’s tricky to know how to approach it. In this week’s interview, I sit down with Chris Mills of SalesL...
Product Launches with Mary Sheehan, Head of Product Marketing at Adobe (Part 2)
There's just no other single effort that really unites your entire company like a product launch. Product launches create alignment, motivate products, push marketing,...
Product Launches with Mary Sheehan, Head of Product Marketing at Adobe (Part 1)
There's just no other single effort that really unites your entire company like a product launch. Product launches create alignment, motivate products, push marketing,...
Working with Product with April Rassa, Head of Product Marketing at HackerOne
April and I discuss everything that can go wrong for Product Marketing when working with product, why it happens, and how you can fix it. Another great episode for any...
Brand & Product Marketing with Diana Smith, Director of Brand & Product Marketing at Twilio.org
A deep dive into the intersection of brand and product marketing with one of the best, Diana Smith of Twilio.org and formerly Director of Product Marketing at Segment.
Breaking into Product Marketing with Naike Romain, Sr. PMM at Foursquare
How can you break into product marketing? I get that question a lot. Naike Romain did it with a ton of purpose and you can too. We chatted about her career path, how s...