Displaying episodes 31 - 58 of 58 in total
I like to say that a great product marketer is a cross-functional momentum maker. We align groups, ideas, and enable separate teams with different goals to get energized and focused on the product. To make cross-functional work possible, we have to build strong relationships across the company. You have to know how the machine works to invoke, influence, and motivate others, but how? Tune in to hear this week’s expert, Natalie Louie of Zuora, break it down for us.
"Too often we are fixated in product marketing on getting the next launch out the door, but how can we get off the launch treadmill and actually drive revenue for the business?" - This week's guest summed up this episode really well! Tune into talk money money money.
In this week's episode we're diving deep into solutions marketing and where it meets product marketing. Solutions marketing might seem like a new thing, but it's been around for a pretty long time. Jon and I discuss where it's at today and why we are seeing it paired with product marketing teams.
Thanks for listening! To take a little break, we're doing a short episode that highlights our top 5 episodes ever. We'll be back next week with a new content!
If you can build a really great working relationship with your sales team, it can be a huge boon for you and the company. If you help sales go bigger and faster, that's a direct tie to revenue and a great way to prove the value of product marketing, which sometimes is hard to do. Jeff, an expert at sales enablement, highlights the importance of allyship between PMM's and Sales teams.
Global and Remote Product Marketing with Susan J. Park, Head of Product Marketing, Global Gaming Ads at Facebook
In this week’s episode we do a deep dive into the ever-growing global economy and how working remotely is impacting us as product marketers. For many of us, working from home is a newer phenomenon, but for Susan working remotely is something she’s been doing for almost a decade! She’s learned a lesson or two that you'll certainly want to hear whether you're accustomed to remote life or looking for ways to improve. She believes it all starts with your team.
Product Marketing is a unique career that attracts many people with diverse backgrounds and experiences. In this week's episode I sit down with Madeline Ng of Google Maps to hear her journey into becoming a successful product marketer. Whether you're looking to break into the role or advance your career, you won't want to miss this one.
We've covered the topic of product launches before, but you know what, we'll cover it again because Product Launches are so core and important to being good at Product Marketing. In this week's episode Daniel J. Murphy of Privy, just coming down from the high of a launch earlier this week, shares tactical tips and an expert opinion for what makes for a successful product launch. Stay tuned and stay sharp.
"It's much easier to walk out of a meeting feeling like everyone likes you." Most of us would agree with this statement, right? In this episode, Sunny Manivannan of Braze challenges us to not be afraid to fail. He gives tactical advice on how to make us better Product Marketers and ultimately do what is going to make both you and the company better.
Creating The Product Marketing Function at Your Company with Jeffrey Vocell, Director of Product Marketing at Iterable
This one's for all you CEO's and CMO's out there who don't have a product marketing team currently, but have realized that you need one and are trying to figure out how to approach the problem. Having a strong product marketing team will give your company an identity. It'll make it more product driven, help you execute world-class products launches solidify your unique position in the market, multiply the impact of your sales and marketing team, and so much more. But where do you start with building out this team? In this episode, Jeffrey Vocell of Iterable breaks it down for us.
Product Marketing at a Hypergrowth Company (Stripe) with Krithika Muthukumar and Tanya Khakbaz, Product Marketing at Stripe
There are a lot of PMMS who understand MarTech but very few who know how to connect and reach developers. In this week's episode I interview not one, but TWO experts. Krithika Muthukumar, Marketing Team Lead and Tanya Khakbaz, Head of Product Marketing at Stripe both share their insights on Product Marketing at a Hyper Growth Company. Stripe has grown exponentially and is a great example of a company that succeeds in payments industry structure technology. It's a complicated product used by technical teams. They excel in product marketing and truly understand their persona and how to connect with them.
Pricing and packaging are obviously critical to a business, but it’s tricky to know how to approach it. In this week’s interview, I sit down with Chris Mills of SalesLoft. Chris shares invaluable advice that will leave you feeling confident and improve how you approach this topic.
There's just no other single effort that really unites your entire company like a product launch. Product launches create alignment, motivate products, push marketing, inspire sales and dazzle the market. When done well, they generate more revenue than any other marketing strategy that your team can pull off. In this week's episode Mary Sheehan of Adobe and I dive deep into her experience and successful product launches. There was so much good content here that our interview is broken into two parts. If you haven't already, be sure to listen to part one of this episode and join us here to continue the conversation with Mary.
There's just no other single effort that really unites your entire company like a product launch. Product launches create alignment, motivate products, push marketing, inspire sales and dazzle the market. When done well, they generate more revenue than any other marketing strategy that your team can pull off. In this week's episode Mary Sheehan of Adobe and I dive deep into her experience and successful product launches. There was so much good content here that our interview is broken into two parts. Today’s episode is part one. Stay tuned for part two next week!
April and I discuss everything that can go wrong for Product Marketing when working with product, why it happens, and how you can fix it. Another great episode for anyone looking to strengthen the foundational bound between product and marketing.
A deep dive into the intersection of brand and product marketing with one of the best, Diana Smith of Twilio.org and formerly Director of Product Marketing at Segment.
How can you break into product marketing? I get that question a lot. Naike Romain did it with a ton of purpose and you can too. We chatted about her career path, how she thinks about product marketing, her advice on building a diverse team and much more.
Anthony Kennada (CMO Front) and I sit down to dissect brand, category creation, and the role product marketers play in both. Anthony shared really interesting insights into the challenges PMMs face, why companies need to be focused on people before products, his time at Gainsight, and what he's working on at Front.
A deep dive into the concepts of consumer psychology and how they can be applied to product marketing. Our guest Phill Agnew believe strongly that marketing shouldn't be so much of an "art" and that we can apply the known science of consumer psychology to our work. And after talking to him a gotta say I agree. It's time for PMMs to go behind gut feel and start using science to build a case for why our work matters so much.
Is your company going product led? What does that mean for you as a product marketer? What role should PMMs play in PLG companies? How do you work with sales or not? Lots to unpack in this episode with PLG expert Eric Keating, VP of Marketing at Appcues.
Landing a job in product marketing can be hard. There is a lot to learn, everyone does it differently, and you may need to do a lot of interviews before you find the one. One thing most people overlook is the actual interview itself. Some people are naturally good at interviewing, so aren't. And if you aren't it can cost you. Interviewing is a skill, and one that can be taught. In this episode we break it down.
Dan Laufer of Nextdoor and I dive deep into working with product. How do you build a rock solid foundation with your product team? Work through disagreements? Partner on the product roadmap? And overall succeed as a joint team focused on the growth and health of your product or product line? And much more.
April Dunford, product positioning expert, and I dive deep into the craft of product positioning. We cover her book, the role product marketers, can and should play, why positioning statements suck, why great positioning is the underpinning of great marketing ad much more.
A deep dive into B2C Marketing with Global Head of Product Marketing at Uber Eats Mike Polner. Mike's done both B2B and B2C and helps us breakdown what B2B marketers can learn from B2C and much much more.
Developing great messaging is core product marketing. But it’s really challenging. You need a certain skills to get good at it, you have to learn how to sell your messaging, test it, and build a consistent process to create it. Most people have to write a LOT of bad messaging before they can write good messaging. On this episode we break down the process of messaging with Kevin Garcia, Director of Product Marketing at Segment.
Building and scaling a product marketing team as your company grows means constantly reinventing your teams work and yourself. In this episode we talk with Patrick Cuttica, Product Marketing Director at Sprout Social about adapting to growth in product marketing. He also introduced an idea I'm in love with, product marketing as an incubator for marketing at your company. Tune in to hear more.
Navigating and taking control of your career as a pmm is really really important. I LOVE product marketing but growing your career as a PMM can be a struggle. To help us out and really dive into the topic - we’ve got Teresa Haun with us. Teresa is the Director of Product Marketing at Zendesk.
Intro episode to tell you what The Product Marketing Experts Podcast is all about. Bringing together the best PMMs in the world to talk shop.