Displaying episodes 31 - 60 of 85 in total
Building a Customer-Centric Narrative with Alex Gammelgard, Sr. Director Go-To-Market Strategy at ActiveCampaign
Since Alex joined ActiveCampaign as their Senior Director of Go-To-Market, the hypergrowth company has gained 50,000 new customers. At this point, the product story th...
Competitive Intelligence with Leah Brite, Head of Product Marketing, Core Product at Gusto
Knowing your competitors is not only important for selling more effectively, but it allows you to verify if you’re achieving differentiation in the market. In this epi...
Partnering with Product with Becky Trevino, Vice President Product Marketing and Operations at Snow Software
Whether your team reports to Marketing or Product Management, it’s important to maintain a balance between your focus on the product and the customer. Too much time on...
Owning Pricing with Axel Kirstetter, VP Product Marketing, Content Marketing & Pricing at Datasite
Who should own pricing? Some argue it’s product marketing while others claim it should sit with product or sales. It differs from company-to-company, but with PMMs sit...
Developing your PMM Career with Kavya Nath, Senior Director of Product Marketing at Sprinklr
Being an individual contributor versus leading a team entails very different responsibilities. As you grow from one role into the other, what are the things you should...
Establishing Product Marketing with Gregg Miller, Head of Product Marketing at Zapier
Building out the product marketing function can be a daunting task. You have to consider the company’s goals, the needs of your cross functional teams, and the needs o...
Product Launch Strategy with Grace Kuo, Director of Product Marketing at Udemy
Product marketers are the quarterback of the product launch, but even the best PMMs can’t throw the ball and catch it themselves; it takes a team effort and lots of pl...
Evolution of the PMM Role with Francis Larkin, VP of Marketing at Clockwise
As your company evolves, so does your role as product marketer. At an early stage startup, your goal is to find product-market fit and distribution channels that will ...
Managing Stakeholder Relationships with Jasmine Jaume, Director of Product Marketing, Support & Platform at Intercom
Managing people from different teams seems like an impossible task when they don’t even report to you in the first place, but it’s a core requirement for being a succe...
How I Positioned That: Ambient Strategy's Founder, April Dunford
Just like a professional violinist playing in a NYC subway station, you could have a million dollar product that receives minimal returns because it’s been presented i...
How I Positioned That: Spotify's Head of Creator Brand & Product Marketing, Sam Duboff
Spotify fits the B2C category when it comes to their 345 million listeners, but it’s a whole other category when it comes to the creators pumping out their content. Sa...
How I Positioned That: Atlassian's Head of Product Marketing (Jira Align) Daniel Kuperman
Many product marketers have learned the hard way that there’s a difference between creating a great positioning statement and actually getting your internal teams to u...
How I Positioned That: Pluralsight's CMO, Lindsay Bayuk
When it comes to “training” vs. “learning”, which do you prefer? Lindsay noticed customers’ common answer was the latter, and her team pivoted Pluralsight's positionin...
How I Positioned That: Shopify's Director, Global GTM & Demand Generation, Tamara Niesen
Shopify has a wide range of customers, from people with no management experience starting up a business from their basement, to companies with hundreds of employees wo...
How I Positioned That: Airtable's Self-Serve Product Marketing Lead, Christy Roach
Christy is knee-deep in a positioning sprint at Airtable, making her the perfect person to learn from when it comes to shaping how your company’s product is perceived ...
How I Positioned That Mini Series hosted by Daniel J. Murphy
PMMs might not be able to own KPIs like leads, revenue or churn but we do own one critical component that has an enormous impact on every business metric: positioning....
Narrative Design with Dave Gerhardt, CMO at Privy
Marketing has become democratized in many ways. We are all working with similar (good) playbooks, and as a result every category has millions of technology solutions a...
Segmentation for PMMs with Tamara Grominsky, VP Strategic Growth at Unbounce
We say segmentation, you think buyer persona. But how do we move away from this traditional flawed tactic and take a more data-driven, inclusive approach to customer i...
The Path to PMM with Lauren Barraco, Sr. Director of Product Marketing at Sendoso
Given the cross functional nature of product marketing, there is no straight line when it comes to the career path to PMM. So how does one typically break into product...
Working Remote for PMMs with Sara Rosso, Director of Global Product Marketing at CloudBlue
For the last year or so we’ve all been part of this massive experiment where suddenly we’ve found ourselves working 100% remote. It's likely when things get back to "n...
Product Led Growth with Jessica Webb, Product Marketing Senior Team Lead at Trello (Atlassian)
In this week’s episode we’re continuing to explore the question - what is the role of product marketing in a company who focuses on PLG and self-service? It’s very lik...
PLG and Self Serve Products with Christy Roach, Self-Serve Product Marketing Lead at Airtable
New go-to-market models are disrupting B2B right now. Will PLG and self service replace you? Or is it an opportunity to take advantage of? Self serve products allow t...
PMM First 90 Days with JD Prater, Head of Product Marketing at Amazon AWS Startups
In this week’s episode, we’re discussing PMM onboarding in the first 90 days. What does the PMM 30/60/90 look like? It’s a time of learning, absorbing new knowledge an...
The Art of Writing with Meghan Keaney Anderson, CMO at Wanderlust Group
"I write almost entirely to find out what I'm thinking" -Joan Didion Have you ever thought of product marketers as translators? You are creating a narrative that is...
Building Out a Product Marketing Team with Thomas Dong, VP of Product Marketing at Heap
Product marketing is an exciting and emerging career, but isn't always a role that is included early on in companies. This week’s expert, Thomas, is currently working ...
Pricing for Growth and Profitability with Yannick Kpodar, Global Director, Product Marketing at PayFit
In this episode we’re diving deep into pricing and packaging on a global scale. PMM’s are so well positioned to own pricing and packaging and when you have a strong po...
Market Research and Personas with Agustina Sacerdote, Product Marketing Lead at Square
The market and your product are core to being successful as a PMM. When you're good at this, you really command knowledge and power. No one in the company is better si...
Cross-Functional Work with Natalie Louie, Senior Director of Product Marketing at Zuora
I like to say that a great product marketer is a cross-functional momentum maker. We align groups, ideas, and enable separate teams with different goals to get energiz...
Let's Talk Revenue with Robin Pam, Senior Director of Product Marketing at Optimizely
"Too often we are fixated in product marketing on getting the next launch out the door, but how can we get off the launch treadmill and actually drive revenue for the ...
Solutions Marketing with Jon Rooney, SVP Product & Solutions Marketing at New Relic
In this week's episode we're diving deep into solutions marketing and where it meets product marketing. Solutions marketing might seem like a new thing, but it's been ...