Displaying episodes 31 - 47 of 47 in total
Pricing and packaging are obviously critical to a business, but it’s tricky to know how to approach it. In this week’s interview, I sit down with Chris Mills of SalesLoft. Chris shares invaluable advice that will leave you feeling confident and improve how you approach this topic.
There's just no other single effort that really unites your entire company like a product launch. Product launches create alignment, motivate products, push marketing, inspire sales and dazzle the market. When done well, they generate more revenue than any other marketing strategy that your team can pull off. In this week's episode Mary Sheehan of Adobe and I dive deep into her experience and successful product launches. There was so much good content here that our interview is broken into two parts. If you haven't already, be sure to listen to part one of this episode and join us here to continue the conversation with Mary.
There's just no other single effort that really unites your entire company like a product launch. Product launches create alignment, motivate products, push marketing, inspire sales and dazzle the market. When done well, they generate more revenue than any other marketing strategy that your team can pull off. In this week's episode Mary Sheehan of Adobe and I dive deep into her experience and successful product launches. There was so much good content here that our interview is broken into two parts. Today’s episode is part one. Stay tuned for part two next week!
April and I discuss everything that can go wrong for Product Marketing when working with product, why it happens, and how you can fix it. Another great episode for anyone looking to strengthen the foundational bound between product and marketing.
A deep dive into the intersection of brand and product marketing with one of the best, Diana Smith of Twilio.org and formerly Director of Product Marketing at Segment.
How can you break into product marketing? I get that question a lot. Naike Romain did it with a ton of purpose and you can too. We chatted about her career path, how she thinks about product marketing, her advice on building a diverse team and much more.
Anthony Kennada (CMO Front) and I sit down to dissect brand, category creation, and the role product marketers play in both. Anthony shared really interesting insights into the challenges PMMs face, why companies need to be focused on people before products, his time at Gainsight, and what he's working on at Front.
A deep dive into the concepts of consumer psychology and how they can be applied to product marketing. Our guest Phill Agnew believe strongly that marketing shouldn't be so much of an "art" and that we can apply the known science of consumer psychology to our work. And after talking to him a gotta say I agree. It's time for PMMs to go behind gut feel and start using science to build a case for why our work matters so much.
Is your company going product led? What does that mean for you as a product marketer? What role should PMMs play in PLG companies? How do you work with sales or not? Lots to unpack in this episode with PLG expert Eric Keating, VP of Marketing at Appcues.
Landing a job in product marketing can be hard. There is a lot to learn, everyone does it differently, and you may need to do a lot of interviews before you find the one. One thing most people overlook is the actual interview itself. Some people are naturally good at interviewing, so aren't. And if you aren't it can cost you. Interviewing is a skill, and one that can be taught. In this episode we break it down.
Dan Laufer of Nextdoor and I dive deep into working with product. How do you build a rock solid foundation with your product team? Work through disagreements? Partner on the product roadmap? And overall succeed as a joint team focused on the growth and health of your product or product line? And much more.
April Dunford, product positioning expert, and I dive deep into the craft of product positioning. We cover her book, the role product marketers, can and should play, why positioning statements suck, why great positioning is the underpinning of great marketing ad much more.
A deep dive into B2C Marketing with Global Head of Product Marketing at Uber Eats Mike Polner. Mike's done both B2B and B2C and helps us breakdown what B2B marketers can learn from B2C and much much more.
Developing great messaging is core product marketing. But it’s really challenging. You need a certain skills to get good at it, you have to learn how to sell your messaging, test it, and build a consistent process to create it. Most people have to write a LOT of bad messaging before they can write good messaging. On this episode we break down the process of messaging with Kevin Garcia, Director of Product Marketing at Segment.
Building and scaling a product marketing team as your company grows means constantly reinventing your teams work and yourself. In this episode we talk with Patrick Cuttica, Product Marketing Director at Sprout Social about adapting to growth in product marketing. He also introduced an idea I'm in love with, product marketing as an incubator for marketing at your company. Tune in to hear more.
Navigating and taking control of your career as a pmm is really really important. I LOVE product marketing but growing your career as a PMM can be a struggle. To help us out and really dive into the topic - we’ve got Teresa Haun with us. Teresa is the Director of Product Marketing at Zendesk.
Intro episode to tell you what The Product Marketing Experts Podcast is all about. Bringing together the best PMMs in the world to talk shop.