Displaying episodes 31 - 60 of 76 in total

How I Positioned That: Ambient Strategy's Founder, April Dunford

Just like a professional violinist playing in a NYC subway station, you could have a million dollar product that receives minimal returns because it’s been presented i...

How I Positioned That: Spotify's Head of Creator Brand & Product Marketing, Sam Duboff

Spotify fits the B2C category when it comes to their 345 million listeners, but it’s a whole other category when it comes to the creators pumping out their content. Sa...

How I Positioned That: Atlassian's Head of Product Marketing (Jira Align) Daniel Kuperman

Many product marketers have learned the hard way that there’s a difference between creating a great positioning statement and actually getting your internal teams to u...

How I Positioned That: Pluralsight's CMO, Lindsay Bayuk

When it comes to “training” vs. “learning”, which do you prefer? Lindsay noticed customers’ common answer was the latter, and her team pivoted Pluralsight's positionin...

How I Positioned That: Shopify's Director, Global GTM & Demand Generation, Tamara Niesen

Shopify has a wide range of customers, from people with no management experience starting up a business from their basement, to companies with hundreds of employees wo...

How I Positioned That: Airtable's Self-Serve Product Marketing Lead, Christy Roach

Christy is knee-deep in a positioning sprint at Airtable, making her the perfect person to learn from when it comes to shaping how your company’s product is perceived ...

How I Positioned That Mini Series hosted by Daniel J. Murphy

PMMs might not be able to own KPIs like leads, revenue or churn but we do own one critical component that has an enormous impact on every business metric: positioning....

Narrative Design with Dave Gerhardt, CMO at Privy

Marketing has become democratized in many ways. We are all working with similar (good) playbooks, and as a result every category has millions of technology solutions a...

Segmentation for PMMs with Tamara Grominsky, VP Strategic Growth at Unbounce

We say segmentation, you think buyer persona. But how do we move away from this traditional flawed tactic and take a more data-driven, inclusive approach to customer i...

The Path to PMM with Lauren Barraco, Sr. Director of Product Marketing at Sendoso

Given the cross functional nature of product marketing, there is no straight line when it comes to the career path to PMM. So how does one typically break into product...

Working Remote for PMMs with Sara Rosso, Director of Global Product Marketing at CloudBlue

For the last year or so we’ve all been part of this massive experiment where suddenly we’ve found ourselves working 100% remote. It's likely when things get back to "n...

Product Led Growth with Jessica Webb, Product Marketing Senior Team Lead at Trello (Atlassian)

In this week’s episode we’re continuing to explore the question - what is the role of product marketing in a company who focuses on PLG and self-service? It’s very lik...

PLG and Self Serve Products with Christy Roach, Self-Serve Product Marketing Lead at Airtable

New go-to-market models are disrupting B2B right now. Will PLG and self service replace you? Or is it an opportunity to take advantage of? Self serve products allow t...

PMM First 90 Days with JD Prater, Head of Product Marketing at Amazon AWS Startups

In this week’s episode, we’re discussing PMM onboarding in the first 90 days. What does the PMM 30/60/90 look like? It’s a time of learning, absorbing new knowledge an...

The Art of Writing with Meghan Keaney Anderson, CMO at Wanderlust Group

"I write almost entirely to find out what I'm thinking" -Joan Didion Have you ever thought of product marketers as translators? You are creating a narrative that is...

Building Out a Product Marketing Team with Thomas Dong, VP of Product Marketing at Heap

Product marketing is an exciting and emerging career, but isn't always a role that is included early on in companies. This week’s expert, Thomas, is currently working ...

Pricing for Growth and Profitability with Yannick Kpodar, Global Director, Product Marketing at PayFit

In this episode we’re diving deep into pricing and packaging on a global scale. PMM’s are so well positioned to own pricing and packaging and when you have a strong po...

Market Research and Personas with Agustina Sacerdote, Product Marketing Lead at Square

The market and your product are core to being successful as a PMM. When you're good at this, you really command knowledge and power. No one in the company is better si...

Cross-Functional Work with Natalie Louie, Senior Director of Product Marketing at Zuora

I like to say that a great product marketer is a cross-functional momentum maker. We align groups, ideas, and enable separate teams with different goals to get energiz...

Let's Talk Revenue with Robin Pam, Senior Director of Product Marketing at Optimizely

"Too often we are fixated in product marketing on getting the next launch out the door, but how can we get off the launch treadmill and actually drive revenue for the ...

Solutions Marketing with Jon Rooney, SVP Product & Solutions Marketing at New Relic

In this week's episode we're diving deep into solutions marketing and where it meets product marketing. Solutions marketing might seem like a new thing, but it's been ...

A Highlight of our Top 5 Episodes ever & Happy Thanksgiving.

Thanks for listening! To take a little break, we're doing a short episode that highlights our top 5 episodes ever. We'll be back next week with a new content!

Working with Sales with Jeff Beckham, Head of Product & Content Marketing at Mixpanel

If you can build a really great working relationship with your sales team, it can be a huge boon for you and the company. If you help sales go bigger and faster, that'...

Global and Remote Product Marketing with Susan J. Park, Head of Product Marketing, Global Gaming Ads at Facebook

In this week’s episode we do a deep dive into the ever-growing global economy and how working remotely is impacting us as product marketers. For many of us, working fr...

Developing Your Product Marketing Career with Madeline Ng, Head of Marketing at Google Maps

Product Marketing is a unique career that attracts many people with diverse backgrounds and experiences. In this week's episode I sit down with Madeline Ng of Google M...

Product Launches with Daniel J. Murphy, Director of Marketing at Privy

We've covered the topic of product launches before, but you know what, we'll cover it again because Product Launches are so core and important to being good at Product...

Managing Tense Stakeholder Relationships with Sunny Manivannan, VP Product Marketing at Braze

"It's much easier to walk out of a meeting feeling like everyone likes you." Most of us would agree with this statement, right? In this episode, Sunny Manivannan of Br...

Creating The Product Marketing Function at Your Company with Jeffrey Vocell, Director of Product Marketing at Iterable

This one's for all you CEO's and CMO's out there who don't have a product marketing team currently, but have realized that you need one and are trying to figure out ho...

Product Marketing at a Hypergrowth Company (Stripe) with Krithika Muthukumar and Tanya Khakbaz, Product Marketing at Stripe

There are a lot of PMMS who understand MarTech but very few who know how to connect and reach developers. In this week's episode I interview not one, but TWO experts. ...

Pricing and Packaging with Chris Mills, VP of Product Marketing at SalesLoft

Pricing and packaging are obviously critical to a business, but it’s tricky to know how to approach it. In this week’s interview, I sit down with Chris Mills of SalesL...

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